Curriculum vitae

Felix Oginni

Product design for AI agents and humans.

01+2,682%Mokumfiets first-time visitorsAgentic SEO and llms.txt for Mokumfiets lifted first-time visitors 2,682% month over month, to 10,463 between 4 May and 2 June 2026.
0271%Booking.com check-in, best flowRaised Booking.com online check-in conversion from under 5% to ~23%, with country-specific flows reaching 71%, the industry's highest-performing flow, used by millions.
0320xFlutterwave signup conversionRaised signup conversion from under 1% to over 20% on Flutterwave's core merchant payments platform, the product behind their $1B+ valuation.

Experience

2025 — present

Amsterdam

Mokumfiets & Bookmokum

Authored the Corner Forms design language and built out the design system: typography, colour, spacing and components, used to derive the interface and layouts across mobile and web.
Mokumfiets, an e-bike marketplace. Shipped llms.txt, agentic APIs and technical SEO fixes that made the catalogue readable to AI agents. Owned end-to-end development: purchase, rental, test-ride, upsell, insurance and delivery user/driver flows and partnerships.
Bookmokum, an OTA that's good for locals. Delivered signature experiences with local operators, building a monthly revenue line for partners who previously had none from the OTA channel.

2018 — 2025

Amsterdam

Booking.com

Led end-to-end design and localisation of online check-in across web, iOS and Android: research, user testing, service design with partners and funnel optimisation for check-in and room access.
Redesigned the App Store trial and purchase flows end-to-end across web, iOS and Android, cutting churn to under 1% while holding conversion above 10%.
Took Connect with Booking.com from 0→1, dropping partner integration time from up to 3 months to under 5 minutes: data model, edge cases, API dashboard and access control.
Designed the Provider Portal, the commercial surface for App Store software providers: segment selection, pricing, invoicing, content localised in 45 languages, and analytics.

2017 — 2018

Lagos

Flutterwave

Led a team of 4 designers across merchant and payments.
Led the end-to-end redesign of Rave 2.0, the platform behind Flutterwave's $1B+ valuation.
Rebuilt signup and onboarding, taking conversion from under 1% to over 20% by restructuring onboarding around user archetypes, correcting documented requirements and simplifying the UX.
Ran user testing across merchant payment workflows, prioritising 20+ pain points by frequency and revenue impact. Facilitated cross-functional workshops on reliability and roadmap.
Delivered Salesmode (virtual POS) for in-person payments and Moneywave for bulk payouts.

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